Shiseido Japan - Are They A Drugstore Brand in Japan?

Saturday, October 8, 2016

Shiseido Japan - Are They A Drugstore Brand in Japan?

I've sometimes heard, "Shiseido is a high-end brand in the U.S. Are they a drugstore brand in Japan?"

      Shiseido (資生堂) is well known as a Japanese company selling high-end skincare products in the U.S. However, in Japan, Shiseido sells diverse products such as makeups, supplements, deodorants, haircare products and so on. Moreover, they have so many affordable lines to high-end lines. Did you know that they also sell men's products in Japan? :)

      When you walk into drugstores in Japan for your first time, you will be surprised that many affordable products are from Shiseido. In addition, many high-end lines of Shiseido can be also found at drugstore. Today, I'm going to share with you some Shiseido's high-end lines and affordable lines. Now, Shiseido has over 100 brands in Japan, so I cannot cover all their brands though. ;)

MAQUILLAGE （マキアージュ）
     MAQUILLAGE is one of Shiseido's high-end makeup brands.

I mentioned about some MAQUILLAGE products in my previous entries.
      ■Top 3 Most Popular Japanese Eyelash Curlers

      ■Top 3 High-End Japanese Eyeshadows

Benefique (ベネフィーク)
     Benefique is a Shiseido's high-end brand. They have facial and body care products, makeups and supplements.

ELIXIR (エリクシール)
ELIXIR is a Shiseido's high-end skincare brand.

I mentioned about popular ELIXIR sunscreen in my previous entry.
■Top 5 Japanese Sunscreen Products

ULTIMUNE (アルティミューン)
ULTIMUNE is a Shiseido's high-end skincare brand. This brand is also well known outside Japan.

WHITE LUCENT (ホワイトルーセント)
WHITE LUCENT is a Shisiedo's high-end skincare and makeup brand.

HAKU (ハク)
HAKU is a Shiseido's high-end skincare brand. Their whitening skincare serum is always popular in Japan.

AQUALABEL (アクアレーベル)
AQUALABEL is an affordable skincare brand of Shiseido.

INTEGRATE (インテグレート)
INTEGRATE is an affordable makeup brand of Shiseido. This brand is loved by women in their 20s and 30s.

     I mentioned about INTEGRATE eyeshadow in my previous entries.
        ■Top 3 Affordable Japanese Eyeshadows

MAJOLICA MAJORCA (マジョリカマジョルカ)
      MAJOLICA MAJORCA is also an affordable makeup brand of Shiseido.

ANESSA (アネッサ)
ANESSA is a high-end sunscreen brand of Shiseido. Their sunscreen has been so popular in Japan.

I mentioned about popular ANESSA sunscreen in my previous entry.
■Top 5 Japanese Sunscreen Products

SENKA (専科)
SENKA is an affordable brand of Shiseido. They have facial skincare products including sunscreen, and body care products. I love their Perfect Whip!

I mentioned some popular SENKA products in my previous entries.
■5 Best Japanese Facial Lotion (Toner), Kesyou-sui

■The Best Japanese Beauty Products at Mitsuwa, a Japanese Supermarket

TSUBAKI (椿)
TSUBAKI is an affordable haircare brand of Shiseido. I think TSUBAKI is the most well-known Japanese shampoo brand outside Japan.

     I mentioned about TSUBAKI shampoo in my previous entries.
         ■Shiseido Tsubaki - the Most Popular Japanese Shampoo

         ■The Best Japanese Shampoo & Conditioner

MACHERIE (マシェリ)
     MACHERIE is an affordable haircare brand of Shiseido.