My Japanese Drugstore Makeup Haul: 9 Affordable Favorites

Thursday, May 14, 2026

My Japanese Drugstore Makeup Haul: 9 Affordable Favorites

As I mentioned in my previous entries, my husband and I traveled to Japan last summer. Before the trip, I often watched Japanese YouTube channels about beauty products and made a list of items I wanted to try. Since I love affordable makeup, most of the products I picked up were easy to find at Japanese drugstores. Today, I’m excited to share the nine makeup items I purchased during this trip.

1. Kate Popping Silhouette Shadow (ケイトポッピングシルエットシャドウ)

Eyeshadow

RD-1

1,400 yen at drugstore in Japan

Kate Popping Silhouette Shadow (ケイトポッピングシルエットシャドウ)

I picked up the KATE Popping Silhouette Shadow for 1,400 yen because it has been extremely popular in Japan.

Kate Popping Silhouette Shadow (ケイトポッピングシルエットシャドウ)

I chose the shade RD‑1 after seeing a YouTuber use it, and it ended up being such a good choice. Since buying it, I’ve been wearing it almost every day. The colors blend easily, add a soft depth to the eyes, and feel effortless for daily makeup. I really enjoy this one.

Kate Popping Silhouette Shadow (ケイトポッピングシルエットシャドウ)

2. CEZANNE Super Slim Eyebrow (セザンヌ超細芯アイブロウ)

Waterproof Eyebrow Pencil

04 Deep Brown

500 yen at drugstoer in Japan

CEZANNE Super Slim Eyebrow (セザンヌ超細芯アイブロウ)

I really love the CEZANNE Super Slim Eyebrow Pencil, and this time I ended up buying five of them. In my previous entry, I mentioned how I was searching for the best Japanese eyebrow pencils. That’s when I discovered this one — a long‑time favorite in Japan with multiple beauty awards.

CEZANNE Super Slim Eyebrow (セザンヌ超細芯アイブロウ)

I chose the shade 04 Deep Brown, and it has been perfect for creating soft, natural brows. The ultra‑thin 0.9 mm tip makes it easy to draw precise, hair‑like strokes, and the waterproof formula keeps everything in place throughout the day. It’s affordable, reliable, and has become a staple in my daily makeup routine.

If you’re looking for a budget‑friendly eyebrow pencil that performs well, the CEZANNE Super Slim Eyebrow Pencil is definitely worth trying.

3. CANMAKE Creamy Touch Liner (キャンメイククリーミータッチライナー)

Waterproof Eyeliner Pencil

07 Azuki Brown and 03 Dark Brown

650 yen at Loft in Japan

CANMAKE Creamy Touch Liner (キャンメイククリーミータッチライナー)

I also really like the CANMAKE Creamy Touch Liner — it’s one of those products I’ve repurchased many times. As I mentioned in my previous entry, 3 Best Japanese Eyeliners You Should Try, the most popular eyeliner in Japan is undoubtedly this one. Since its release in 2018, it has consistently won Japan’s top eyeliner award every single year.

03 Dark Brown

This time, I picked up two shades: 03 Dark Brown and 07 Azuki Brown. The ultra‑thin 1.5 mm tip makes it easy to fill in the gaps between your lashes for a soft, natural definition. It glides on smoothly, sets quickly, and the waterproof formula keeps it in place all day. It’s affordable, dependable, and always ends up back in my makeup bag.

07 Azuki Brown

4. CEZANNE Gel Eyeliner (セザンヌジェルアイライナー)

Waterproof Eyeliner Pencil

30 Brown

500 yen at Loft in Japan

CEZANNE Gel Eyeliner (セザンヌジェルアイライナー)

This time, I picked up the CEZANNE Gel Eyeliner for the first time. It isn’t as thin as the CANMAKE Creamy Touch Liner I usually reach for, but it’s surprisingly easy to work with. The gel texture glides on softly without tugging, and the color sets quickly, giving a clean, defined look that doesn’t smudge throughout the day.

CEZANNE Gel Eyeliner (セザンヌジェルアイライナー)

Even though the tip is thicker, it’s great for creating a soft line along the upper lash line or adding a bit of depth to the outer corners. It’s simple, affordable, and has turned out to be a nice addition to my everyday makeup routine — definitely better than I expected for the price.

CEZANNE Gel Eyeliner (セザンヌジェルアイライナー)

5. CEZANNE UV Make Keep Base Moist Type (セザンヌ皮脂・テカリ防止下地保湿タイプ)

Makeup Primer for Oily Skin

SPF28 PA+++

700 yen at Loft in Japan

CEZANNE UV Make Keep Base Moist Type (セザンヌ皮脂・テカリ防止下地保湿タイプ)

This time, I picked up the CEZANNE UV Make Keep Base Moist Type for the first time, and I’ve been really impressed by how well it controls shine. Even though it’s the “moist” version, it still has a nice mattifying effect that helps keep oiliness in check throughout the day.

CEZANNE UV Make Keep Base Moist Type (セザンヌ皮脂・テカリ防止下地保湿タイプ)

I’ve been applying a small amount to my forehead, which usually gets greasy by the afternoon, and I’ve noticed a clear difference — it stays much less oily, and the base helps prevent that midday shine. The texture feels light and comfortable, and it layers easily under makeup without feeling heavy.

For an affordable primer, it works surprisingly well, and I’m glad I decided to try it.

CEZANNE UV Make Keep Base Moist Type (セザンヌ皮脂・テカリ防止下地保湿タイプ)

6. CEZANNE Mineral Cover BB Cream (セザンヌハイカバー美容液BBクリームN)

BB Cream

SPF29 PA+++

00 Light Beige

680 yen at Loft in Japan

CEZANNE Mineral Cover BB Cream (セザンヌハイカバー美容液BBクリームN)

This time, I purchased the CEZANNE Mineral Cover BB Cream for the first time. I’d seen it recommended often for its high coverage, so I was curious to try it myself. Because the formula is quite pigmented, you only need a tiny amount to even out your skin tone. It blends easily, covers redness well, and still feels surprisingly lightweight on the skin.

CEZANNE Mineral Cover BB Cream (セザンヌハイカバー美容液BBクリームN)

7. CEZANNE Stretch Cover Concealer (セザンヌストレッチカバーコンシーラ)

Concealer for dark spots

SPF50+ PA++++

20 Natural

600 yen at Loft in Japan

CEZANNE Stretch Cover Concealer (セザンヌストレッチカバーコンシーラ)

This time, I purchased the CEZANNE Stretch Cover Concealer for dark spots for the first time. I’d seen many people mention how well it covers small pigmentation and uneven areas, so I wanted to try it myself. The texture is creamy and spreads easily, and it has enough coverage to hide dark spots without looking heavy or dry.

CEZANNE Stretch Cover Concealer (セザンヌストレッチカバーコンシーラ)

8. CEZANNE Stretch Concealer (セザンヌストレッチコンシーラ)

Concealer for under-eye dark circles

SPF50 PA++++

30 Orange

600 yen at Loft in Japan

CEZANNE Stretch Concealer (セザンヌストレッチコンシーラ)

This time, I purchased the CEZANNE Stretch Concealer for under‑eye dark circles for the first time. I’d seen many people mention how well it brightens the under‑eye area without looking heavy, so I wanted to try it myself. The texture is creamy and spreads easily, and it has enough coverage to soften dark circles while still looking natural.

CEZANNE Stretch Concealer (セザンヌストレッチコンシーラ)

9. CEZANNE UV Silk Cover Powder (セザンヌ UV シルクカバーパウダー)

Powder

SPF50 PA++++

00 Light Beige

680 yen at drugstore in Japan

CEZANNE UV Silk Cover Powder (セザンヌ UV シルクカバーパウダー)

This time, I purchased the CEZANNE UV Silk Cover Powder for the first time. I’d been looking for a pressed powder with UV protection, and this one caught my eye because it’s affordable and highly rated in Japan. The texture feels light and silky, and it sets makeup without looking dry or powdery.