Fukubukuro, Japan's Lucky Shopping Bag - New Year's Japan Travel Day 9

       My husband and I traveled Japan during New Year's holidays. On January 4, we had breakfast with my parents-in-law. When we were having breakfast, we watched TV news about fukubukuro (福袋), Japan's lucky New Year shopping bags filled wtih unkown products. Most Japanese department stores and retailers sell mystery bags on January 2 or so. Those are super great deals and incredibly popular in Japan. Did you know that Muji and Starbucks Japan also sell fukubukuro every New Year? Kaldi, Kitano Ace, electronic stores and some supermarkets also sell fukubukuro!

Fukubukuro

People Go Crazy About Fukubukuro Every Year! 
     This TV news shows that a fashion retailer at the department store in Ginza, Tokyo, sold fukubukuro for 10,800 yen each bag filled with a coat and dresses which are originally 100,000 yen in total. They were about 90% off! However, all 70 bags of the fukubukuro sold out in one minute! Many people love fukubukuro and wait in a long line for hours and hours before the store opens. (It's like US Black Friday. )

The Downside of Fukubukuro
      I am not really interested in fukubukuro because you don't know what are in the bag, and I cannot stand waiting in a long line to purchase unknown products. In addition, you don't know if you can successfully purchase one after waiting for hours because they sell out very quickly.


If You Are Not Interested in Fukubukuro, When Is The Best Time of Year to Buy Clothing in Japan?
    I do love Japanese bargain sale. (Unlike fukubukuro, you can try on clothing at the store before purchasing.) When I lived in Japan, I used to purchase summer clothing at department stores in August and winter clothing in January.  If you go to a department store on January 2 or 3, many of them are probably 30% off and 50% off, and they lower prices gradually until February. (You might find some 70% off sales in late January or early February.)    

    After having breakfast, we headed toward the airport and enjoyed Doutor Coffee there. I'll write about it next time.



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     My entries related to Tokyo can be seen here. 

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